Booq is all about those who value creative passion and promote creative ambition. We do not exist for those who fear change, nor do we work for those who resist it. The booq brand supports those who passionately work to inspire, initiate and create new ideas, sometimes against all odds and seemingly better judgment.
We all know that the world's progress depends increasingly on creatives and creative professionals, and since it takes ambitious ideas to make the world a better place, booq wants to help move those big ideas wherever they need to go.

The people behind booq know from their own experience, as many of our customers do, that relatively few truly ambitious ideas and dreams are the products of famous designers, respected thinkers and accomplished innovators but are products of yet unknown, unpublished creative individuals with a strong passion for being first, challenging the status quo, and pushing big ideas to see the light of day. Booq believes that the next generation of creative thinkers will produce the next generation of world leaders, and it is why we strive to create excellent ways to contain and carry the most ambitious ideas.

Booq was founded by Thorsten Trotzenberg, a German native, product design graduate of Pasadena's Art Center College of Design, and founding partner of 3Gen LLC, now the world's leading maker of handheld skin cancer screening devices marketed under the DermLite brand. Booq started in 2002 as a garage operation based in Burbank, California, and the privately held family company moved to Sierra Madre, a creative community in the foothills above Los Angeles, in 2003. Run by a small team of highly motivated creative individuals who are committed to providing the highest level of product performance and service to some of the world's most ambitious and innovative individuals, it is our customer's creative work that gives us all the inspiration we need to stay focused and create great products. In turn, we hope that our work inspires others to do the same, and we look forward to helping you move your next ambitious idea farther for many years to come.