Why booq

Booq means great design.

While our name may not have a meaningful origin, our brand is not without meaning. We create bags for creative pros, because we believe in empowering the creative spirit through great design. This is why for many of our customers who can appreciate the care we take with every detail, a booq bag is much more than a quality carrying solution. It's a design-conscious quality way of life.

Booq means Quality.

Some say that booq stands for "bags of optimum quality." Sure, through curating amazing materials and ensuring excellent workmanship, our products can endure years of abuse. And, while we do strive for optimum quality in everything we do, we always welcome thoughts and ideas on how we can improve.

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Booq means just bags.

We are a small family company, founded and headed by Thorsten Trotzenberg, a German-born product designer, and we like to keep things simple instead of being all things to all people. Which is why we can focus all of our energy on creating great bags, that's it.
It is this narrow focus that allows us to spend a little more time with the little details that let us turn a merely decent concept into an amazing product. And if you know a great product when you see it, you should consider owning a booq bag.

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Booq means excellent service.

Your purchase of a booq bag is just the beginning. Through our very own Terralinq serial number service, which comes standard on all of our bags, we help you recover your lost bag and its valuable contents. Hey, call us (during regular business hours, we are a small company), and we even answer the phone personally and will do what we can to help you with any questions or problems you may have about your booq bag.

If you care to know more...

The booq brand stands for premium, extremely well-designed carrying solutions intended for those who value creative passion and promote creative ambition. We do not exist for those who fear change, nor do we work for those who resist it. The booq brand supports those who passionately work to inspire, initiate and create new, high-quality ideas and solutions, sometimes against all odds and seemingly better judgment.

We all know that the world's progress depends increasingly on creatives and creative professionals, and since it takes ambitious ideas to make the world a better place, booq wants to help move those big ideas wherever they need to go.

The people behind booq know from their own experience, as many of our customers do, that relatively few truly ambitious ideas and dreams are the products of famous designers, respected thinkers and accomplished innovators but are products of yet unknown, unpublished creative individuals with a strong passion for being first, challenging the status quo, and pushing big ideas to see the light of day. Booq believes that the next generation of creative thinkers will produce the next generation of world leaders, and it is

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why we strive to create excellent ways to contain and carry the most ambitious ideas.

Booq was founded by Thorsten Trotzenberg, a German native, product design graduate of Pasadena's Art Center College of Design, and founding partner of 3Gen, now the world's leading maker of handheld skin cancer screening devices marketed under the DermLite® brand. Booq started in 2002 as a garage operation based in Burbank, California, and the privately held family company moved to Sierra Madre, a creative community in the foothills above Los Angeles, in 2003.

Run by a small team of highly motivated creative individuals who are committed to providing the highest level of product performance and service to some of the world's most ambitious and innovative individuals, it is our customers' creative work that gives us all the inspiration we need to stay focused and create truly great carrying solutions. In turn, we hope that our work inspires others to do the same, and we look forward to helping you move your next ambitious idea farther for many years to come.